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UpdatesIDMI's Digital Marketing CoursesDigital marketing globally is moving to a level of maturity in many markets. The UK for example is the first market where spends on digital media have exceeded mass media vehicles like press and media – this is something which has happened for the first time since mass media channels dominated marketing communication and media spend. The trend of digital marketing spend is also growing exponentially in markets like China and even the US has seen a robust trend. read more...Digital Marketing Fast Track ProgrammeWith almost 50 million Indians now surfing the internet – around 500 million mobile phone subscriptions with a 10 million per month increase. The rapid increase in social networks – online marketing is beginning to attract attention from both small and large marketing companies – the medium also grew in spends by approx 70% in 2008. read more...Digital Marketing InstituteThe IDMI is India’s first digital marketing Iinstitute that is truly international with most of it’s core faculty coming from outside India. The need to have an international faculty was incredibly important as explained by Glen Ireland who is the founder director of the Institute – having worked in several international markets. I was keen to bring best practice and best in breed course material to India. read more...News@IDMIIn 2010 the international digital marketing institute is looking to expand it’s current courses to include not just working professionals but also young, enthusiastic students who have just finished college or have passed out from an MBA institute and are looking for career in digital marketing – the opportunities can vary from a full time job in a digital media company to a digital marketing specialist role – like an SEO executive or a web analyst. read more...Internet Marketing Training InformationThe last couple of years have seen massive shifts in media distribution and consumption – the dominance of mass market media channels like television and print are on the decline globally as people shift online to consume content. The shift is evident in India as well – if media spends are any indication of this change then the only medium that has seen significant growth is in the space of internet or online marketing. read more...SEO Training Centers and IDMI’s courses in SEO & SEMSearch engine optimization or SEO as it is referred to is rapidly growing into an extremely important aspect of Internet marketing. SEO is also referred to natural or organic ranking on search engines – the basic difference between SEO and SEM is that SEO is about optimizing all sorts of content on the website – text, picture as well as video. read more...Web Analytics Training InformationMarketing accountability and measurement is fast becoming the order of the day. No free lunches anymore. The marketing fraternity can no longer hide behind fuzzy metrics like awareness and desirability there’s a strong need to justify budgets spent on brand activity both online and offline read more...Blogging Academy and Viral Marketing Training InformationThe internet has radically changed the rules of content creation and consumption which has led to the total democratization of content development & publishing at a scale totally unimaginable – almost three blogs are created every second around the globe – maybe more. read more...Digital Marketing Training in IndiaWill the wave of Digital Marketing that’s happening across the globe impact India in the same way? This is question that is currently doing the rounds in media and marketing circles? Are brand managers, ad agencies and media companies geared up from a talent and learning perspective to take on the change? read more...Social Media Marketing Academy InformationWhat is social media marketing? Why has it gained such mass attention by the marketing community – what is driving this enormous change. Is social media a new phenomenon? Will it replace traditional media and does it complement mass media? These and many other questions are written and debated about constantly on the internet. read more...IDMI is looking for Digital Marketing professionals for knowledge and skills mentoringThe International Digital Marketing Institute invites digital marketing professionals with knowledge and skills mentoring programme. The institute is keen to create a mentoring programme where all digital discipline experts from media, creative, technology and production streams can take out a few hours a week and help nurture tomorrows digital talent. read more...Digital Marketing InstituteTheIDMI is India’s first Digital Marketing Institute that is truly international with most of it’s core faculty coming from outside India. The need to have an international faculty was incredibly important as explained by Glen Ireland who is the founder director of the Institute – having worked in several international markets. I was keen to bring best practice and best in breed course material to India. read more... |
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