Overview

How to connect brands with consumers using Social Media

This intensive acceleration seminar is for marketers needing a foundational knowledge of social media marketing tools and techniques. You’ll gain a view of the approaches that work and explore case studies of brands that have found the right formula.

You’ll walk away with 10 things you can do right away to kick-start the exploration of what social media can do for your brand.
Social media, social networks, blogs and online communities have permanently changed online marketing. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation.

A successful Social Influence Marketing strategy needs to tie together PR, advertising, customer service and corporate messaging, and create news; discussion, functionality and entertainment customers want to engage with. With the right direction, brands can help nurture consumer generated content and ideas, boosting discussion and the reach of their messages and gaining rich new consumer insights.

Who should attend & why?

With social media exploding it’s imperative for marketing, communication and media people to enhance their understanding of how to use these networks to connect with their audiences

Traditional digital marketing practice like banner placements don’t necessarily work as they are seen as intrusive and interruptive. What brands need to do is create meaningful dialogue with consumers that are engaging and relevant to the environment. Address issues, solve problems and become part of the ongoing conversation.

Social Media 101 is a learning programme that help one understand the complexity of social media marketing and discover how some brands like Dell Computers or South West Airlines and others are effectively using this medium to their advantage.

Marketing Managers Communication experts Account Directors PR Managers

Brand Managers Digital Marketing executives SME’s

Learning & Outcomes

This training programme will give you a base level understanding of what social media really is,

1. How to develop a social media strategy,
2. How to use various platforms like Facebook, Twitter & LinkedIn to promote your brand;
3. How to engage with your key audiences.

It will equip you with the understanding of how to maximize return for your social media budgets by using best practice guidance based on best in breed strategies that have worked for some of the biggest brands in the world.