Overview

Walled Garden, SEO, SEM, PPC, Meta tags, Page Rank, long tail, SERP: a lot of acronyms and strange words that makes Search sound much like rocket science.

Fortunately, nothing could be further than the truth.

Search & Analytics 101 is an intensive short course that aims at demystifying the complexity and haze surrounding SEM & SEO. The objective of the course is to make the subject matter more accessible for marketing professionals who are keen get a basic understanding of this discipline and enhance their knowledge, quickly.

With budget allocation on Search in many markets at almost 70% of the total digital media spend – it has become one of the most effective ways of delivering a positive ROI for most brands online.

Unfortunately, Search Engine Marketing only helps drive traffic to a site. It doesn’t really help understand what happens after that –  Web analytics on the other hand  helps site managers discover onsite customer engagement, purchase behavior, conversion paths etc. In addition, it also helps understand usability and experience.

Each module of the course is demonstrated through engaging and interactive sessions with case study material to immediately get you thinking about things like key words, page rank, pre & post-click optimization, mutli-variate testing and all the buzz that surround Search and analytics.

So the next time somebody starts discussing alt tags, spiders and black hats you’ll know it’s nothing but standard SEO talk.