In-house Sessions

IDMI’s ‘Shift Happens’ – a digital strategy session for Ad agencies & corporate companies.

The Institute conducted a digital strategy workshop called 'Shift Happens' for Ogilvy’s planning & account management teams in Gurgaon. Similarly, for Wieden + Kennedy in New Delhi.

A special workshop for the final year students of the Faculty of Management Studies (FMS) north campus, New Delhi was also delivered by Heather Albrecht - lead trainer for the IDMI.

‘Shift happens’ is a short workshop that articulates the subtle shift in media consumption, consumer behaviour & communications as a result of digital in our lives. The new model of ‘Participative Branding’ gets  brand planners and marketing professionals to rethink digital's role in the overall mix. Where digital marketing is not a stand alone, tactical medium but an integrated, interlinked platform that helps consumers engage with brands.