Overview

With digital marketing fast becoming an extremely important element in the overall media mix here’s a great session for marketing and advertising professionals to get familiar with the concepts, principles and practice of digital media planning.

The big question that often confronts many marketers today is where should we be spending our next digital marketing Rupee? Should it be on Search or on Display? On Social media or on mobile? Attend this programme and get a closer view of how to develop a wining media strategy.

Understand what channels need to be looked at. What tools and processes are required to implement an effective digital media campaign. 

Learn about the various formats of display advertising, the evolving rich media landscape and how video is soon becoming the most important part of content planning

Understand the concept and importance of bought, owned and earned media. See how to best optimize media spends across Search, display, social and mobile channels.

Attend this highly interactive course on digital media planning and come away with loads of ideas on how to optimize your budgets and implement best practice digital media planning.