Course Learning & Outcomes

• Get an in-depth understanding of the Indian digital media landscape
• Understand how digital campaign planning, buying & implementation works
• Understand key metrics & reporting

Learn about the various formats of display advertising, the evolving rich media landscape and how video is soon becoming the most important part of content planning.

Get answers to basic questions like whether web banners really work? Are impressions better that clicks ? How does Ad serving really work ? To more advanced media concepts like what are contextual placements and what metrics are most important engaging consumers across digital channels.