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Key Learning Topics
The Indian digital media Landscape
- Size of market, growth & trends
- Digital media consumption
- Mobile – an emerging media platform
- Social media & its impact on brands & much more...
Digital Media planning, buying & implementing
- Role of publishers, Ad exchanges & Ad networks
- Developing a digital media strategy
- Offline – Online media integrationÂ
- Bought, owned & earned media & much more...
Digital media formats & creative best practice
- IAB banners & rich media formats
- Video & Content
- Applications &Â Widgets
- Landing page best practice & much more...
Digital Media analysis, metrics & reporting
- Digital media dashboard
- Key Online metrics
- Consumer online purchase path
- Behavioral targeting & much more...
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