 |
Agenda & Schedule
Timing |
Topic |
| 0930 – 0945 |
Programme registration |
| 0945 – 1030 |
The Indian digital media Landscape
- Size of market, growth & trends
- Digital media consumption
- Mobile – an emerging media platform
- Social media & its impact on brands
|
| 1030 – 1130 |
Digital Media planning, buying & implementing
- Role of publishers, Ad exchanges & Ad networks
- Developing a digital media strategy
- Offline – Online media integrationÂ
- Bought, owned & earned media
|
| 1130 – 1145 |
Tea Break |
| 1145 – 0100 |
Digital media formats & creative best practice
- IAB banners & rich media formats
- Video & Content
- Applications &Â Widgets
- Landing page best practice
|
| 0100 – 0200 |
Lunch |
| 0200 – 0300 |
Digital Media analysis, metrics & reporting
- Digital media dashboard
- Key Online metrics
- Consumer online purchase path
- Behavioral targeting
|
| 0300 – 0330 |
Programme Wrap Up |
|
