The Digital Marketing Bootcamp is a classroom style two day intensive learning programme developed for those looking to get a quick yet thorough dose of Digital Marketing knowledge and expertise. The course structure is comprehensive and covers most elements of the digital marketing mix.

The course sessions are intensive but highly interactive making the whole learning experience enjoyable. The Digital Marketing Bootcamp is all about giving participants the working knowledge and skills required to plan and execute digital campaigns in market.

An extremely important session at the Bootcamp covers the strategic shifts in consumer behavior and media consumption as a result of the internet. The new concept of ‘Participative Branding’ wherein consumers become participants and contributors in the process as opposed to passive recipients is a far reaching trend of how things are progressing & changing. In addition, to this the course delivers a whole range of sessions that cover Social Media Marketing, Search and Analytics, Digital Media Planning and of course the still powerful and undervalued Email Marketing.

This is a course not to be missed by those looking to get ahead of the curve.

This Digital Marketing Bootcamp is suited for executives who are both relatively new to digital marketing practice as well as those associated with running online marketing campaigns and programmes.

This 2 day intensive workshop on digital marketing principles and practice acts as a good primer for those in the frontline of planning, development and deployment of online campaigns. The content of the programme will run you through all the basic and high level concepts and practice required to effectively plan and run digital campaigns. A must for any progressive, ambitious marketer.

This course will equip participants with the knowledge of how to plan a digital marketing end-to-end campaign using all the core disciplines from social media marketing to digital media buying and execution. For those already in the field, the width and depth of content delivered by our faculty will enhance your overall digital skill sets as practice lead.

The IDMI Digital Marketing Bootcamp faculty has a mix of high profile senior digital practitioners, discipline experts and seasoned trainers both local and international.

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The IDMI will issue a Certificate of Participation to each participant on successful completion of the Digital Marketing Bootcamp.