DAY 1

The new communication landscape (Conversation, Collaboration & Co-creation)

Interactive Group Exercise 

• How to use interest and passion points to create connections on social networks
• Understand how connections lead to conversations, collaboration and community
• See how brands leverage passion points to create meaningful conversations and deeper engagement

Social Media & changing consumer behavior

• How change in media consumption behavior impacts brand preference and purchase
• Understand how urban Indians are tapping into global subcultures on the social web
• How marketers need to evolve strategies to engage communities in this new landscape
• See how mega shifts in the value system is impacting India’s urban youth

Community-centric Integrated marketing

• Understand how the social web is changing integrated marketing and the role of agencies
• How can brands create a series of integrated marketing campaigns to create a larger engagement platform
• Learn how brands are integrating owned, paid and earned media into the overall marketing strategy
• Case study

Social media Strategy, Measurement & Montetisation

• How to monetize conversations, campaigns and communities for business impact
• How brands use online communities to energize their brand advocates and ambassadors 
• Learn how brands measure business impact, platform influence and program engagement
• Case study

DAY 2

Social web strategy for B2C brands 

• Learn how brands are using contests to build high-engagement communities
• How social media campaigns drive incremental retail footfall and higher conversion
• Understand how CSR campaigns help brands connect with core stakeholders
• Case study

Social web strategy for B2B brands  

• Use communities & forums to strengthen relationships with business partners
• Understand how brands engage communities to attract and motivate the best talent
• Create thought leadership through community interaction and engagement
• Case study

Social-CRM and social-commerce

• Learn how to integrate social media into each stage of customer life-cycle
• Use reviews and recommendations to cross-sell and up-sell brands
• Understand how real-time support on social networks can increase customer satisfaction
• Case study

Group Exercise

• Interactive Group Exercise - Convert learning into action
• What are our brand values and business objectives?
• Who are our brand evangelists and what are their passions?
• What is our core platform and program strategy and how will we measure success?