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| Agenda and Learning |
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DAY 1
09:00-09:30 |
Registration |
09:30-11:00 |
The new communication landscape (Conversation, Collaboration & Co-creation)
Interactive Group Exercise Â
- How to use interest and passion points to create connections on social networks
- Understand how connections lead to conversations, collaboration and community
- See how brands leverage passion points to create meaningful conversations and deeper engagement
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11:00-11:15 |
Tea and Coffee break |
11:15-01:00 |
Social Media & changing consumer behavior
- How change in media consumption behavior impacts brand preference and purchase
- Understand how urban Indians are tapping into global subcultures on the social web
- How marketers need to evolve strategies to engage communities in this new landscape
- See how mega shifts in the value system is impacting India’s urban youth
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01:00-02:00 |
Lunch |
02:00-03:30 |
Community-centric Integrated marketing
- Understand how the social web is changing integrated marketing and the role of agencies
- How can brands create a series of integrated marketing campaigns to create a larger engagement platform
- Learn how brands are integrating owned, paid and earned media into the overall marketing strategy
- Case study.
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03:30-03:45 |
Tea and Coffee break |
03:45-05:30 |
Social media Strategy, Measurement & Montetisation
- How to monetize conversations, campaigns and communities for business impact
- How brands use online communities to energize their brand advocates and ambassadorsÂ
- Learn how brands measure business impact, platform influence and program engagement
- Case study
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DAY 2
09:30-09:45 |
Day One Recap |
09:45-11:00 |
Social web strategy for B2B brands
- Learn how brands are using contests to build high-engagement communities
- How social media campaigns drive incremental retail footfall and higher conversion
- Understand how CSR campaigns help brands can connect with core stakeholders
- Case study.
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11:00-11:15 |
Tea and Coffee break |
11:15-01:00 |
Social web strategy for B2B brands
- Use communities & forums to strengthen relationships with business partners
- Understand how brands engage communities to attract and motivate the best talent
- Create thought leadership through community interaction and engagement
- Case study.
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01:00-02:00 |
Lunch |
02:00-03:30 |
Social-CRM and social-commerce – Leverage emerging trends
- Learn how to integrate social media into each stage of customer life-cycle
- Use reviews and recommendations to cross-sell and up-sell brands
- Understand how real-time support on social networks can increase customer satisfaction?
- Case study.
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03:30-03:45 |
Tea and Coffee break |
03:45-05:30 |
Group Exercise & Day 2 recap
- Interactive Group Exercise - Covert learning into action
- What are our brand values and business objectives?
- Who are our brand evangelists and what are their passions?
- What is our core platform and program strategy and how will we measure success?
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Learning & Outcomes
- Social Media Marketing 2.0 will help you develop robust, end-to-end social media strategies.
- At the sessions you will learn how to use the best tools to monitor conversation and buzz.
- Learn how to evolve a blogger outreach programme.
- Understand how to develop a holistic content strategy.
- Get to create your own Social media playbook.
- Understand how to fully monetize & track your social media investments.
- Get to learn how social media integration drives online conversion.
- And much more …
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